Branding Guidelines

LogRhythm Branding Guidelines

Our most visible and recognizable symbol, the LogRhythm logo is the primary identification of our company and products. Our logo serves as the cornerstone of every visual communication we produce. The LogRhythm logo has been specifically created and should not be altered in any way. The logo is a registered trademark and should always contain the ® identifier.

The LogRhythm logo must be used on literature, advertising, technical documents, corporate signs, stationery, sales presentations or any other promotional communications as the official brand symbol.

Various formats of the LogRhythm logo are available for download on this page. You will find color and b&w versions in print and web formats. If you do not find what you are looking for, please contact marketing@LogRhythm.com.

Standard Colors

Depending on how the LogRhythm logo is reproduced, a different color breakdown may be required. It is important that the logo is always represented as consistently as possible. The information on this page assures that all applications retain consistency.

PMS	PANTONE 294C	PANTONE 285C
CMYK	C:100 \| M:46 \| Y:0 \| K:70	C:89 \| M:43 \| Y:0 \| K:0
RGB	R:0 \| G:45 \| B:86	R:0 \| G:125 \| B:195
HEX	#002d56	#007dc3
One Color	BLACK

Please Note: pantone color code is not indicative of RGB, CMYK and/or Hex color code. Please use color code presented in table.

LogRhythm Logo

The logo should appear in LogRhythm Blues — PMS 294C (dark) and PMS 285C (light) or equivalents — whenever possible as this is the preferred logo for most uses.

The logo can also be printed in white and LogRhythm LightBlue (PMS285 or equivalent) on a black background when size and contrast are deemed appropriate/sufficient.

The logo can also be reversed from white out of a black/dark-colored background.

Downloadable Logos

Files For Print:

When producing documents where the logo will be printed with a spot color, use the spot PMS EPS file. For one-color applications, use the white EPS file. For four-color process documents, use the CMYK EPS file.

Files For Web:

Use the provided JPEG files for web. If you need to resize the logo for an onscreen application, always start with a larger file and reduce it.

Files For PPT:

Use the provided PNG files with transparency for presentations and digital video. If you need to resize the logo for an onscreen application, always start with a larger file and reduce it.

CMYK

Two Color .EPS	Reversed Color .EPS	Black .EPS	White .EPS
Two Color .JPG		Black .JPG

HEX

Two Color .EPS	Reversed Color .EPS	Black .EPS	White .EPS
Two Color .PNG	Reversed Color .PNG	Black .PNG	White .PNG
Two Color .JPG		Black .JPG

PMS

Two Color .EPS

Reversed Color .EPS

Logo Use Requirements

Whitespace

To ensure that no graphic element or typography crowds the logo and reduces legibility, always allow for proper clear space around the logo. The correct amount of clear space is equal to the cap height of the “R” in “RHYTHM” and should be maintained around the logotype at all times.

Minimum Logo Size

To ensure that the LogRhythm logo always appears legible and maintains its integrity, a minimum size is required. Minimum reproduction size is 1 inch wide. If you have a specific need for the logo to be sized below 1 inch please email marketing@LogRhythm.com.

Incorrect Logo Usage

The LogRhythm logo has been specifically created and should not be altered in any way.

DO NOT place the logo over an image background.
DO NOT change the proportions of logo elements.
DO NOT change the colors of the logo.
DO NOT rotate the logo.

To recieve additional art files or for any ussage questions, please contact marketing@LogRhythm.com.