Need to Pivot Your Marketing Strategy? 10 Ways to Make A Seamless Transition

Marketing is one of the most resilient and change-adapted functions as technology and strategies continuously evolve. Cindy Zhou, CMO at LogRhythm, suggests always keeping a portion of your marketing budget allocated for the experimentation of new ideas. This way, when an unforeseen event like COVID-19 occurs, leaders can redirect resources quickly to ensure continued momentum in tough times.