Sara Kingsley

Lead Product Marketing Manager

My Role

As the Lead Product Marketing Manager at LogRhythm, I focus on the overall NextGen SIEM Platform, log management, security analytics, packaging, and product enablement. I work closely with the Product Management team to develop technical content, conduct competitive analysis, and perform market research. I strive to create differentiated messaging using competitive and market analysis to help LogRhythm products and solutions stand apart. Additionally, I plan and implement product launches and release communications across the entire customer lifecycle.

My Story

With a deep background in analysis and communications, I began my career in research analyst roles for government agencies such as the Governor of Georgia and European Commission. From there, I used my experience as a communication professional to serve as the marketing and communications manager for State Representative Jimmy Pruett.

After going back to school for my masters, I continued to serve as an analyst in several roles, while also developing more technical skills for the Office of the Secretary of Defense.

With these skills, I served in several different marketing roles including as a Program Content Writer, Proposal and Field Marketing Manager and Product Marketing.

I am a voracious reader and in my spare time I enjoy watching TV and movies and hitting the trails with my husband and my dog, Lexi.

My Philosophy

Communication is the foundation of a successful go-live for any technology product. I work to understand the ins and outs of the product and hone the language for how to best talk about a product to a targeted audience.

My Qualifications

Bachelor of Science, Political Science & History, Georgia College and State University

Masters, International Affairs, Georgia Institute of Technology

Pragmatic Marketing Certification, January 2015

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